Get qualified for
AGDC’s Tier 4
with the industry’s best!
Click a tile to learn more about our other services
Collecting transaction data to better understand the potential for growth
Engage customers with the most effective digital promotions
The 2026 Altria Group Distribution Company's (AGDC) Digital Trade Program (DTP) is a vital initiative for retailers. These changes introduce new opportunities for retailers to maximize their profitability and enhance their customer engagement strategies and retail digital channels.
For over two years, Patron Points has been at the forefront of enabling customers to offer P+ discounts directly to consumers. In fact, we have processed over $1 million in P+ offers this year alone, demonstrating our reliability, scalability and proven track record with this technology.
Products to Support You Across All 4 Tiers
Tier 1 Scan Data
Tier 2 Tobacco Loyalty
Tier 3 Tiers
Tier 4 P+ Loyalty
Wherever you are on your journey, Patron Points is here to support you. With products and technology designed to enable all tiers and the expertise to get you up and running in weeks - not months. Whether you’re new to the program or looking to switch, we have solutions for everyone.
Live in Weeks - Not Months
With proprietary technology, getting started with Scan Data and tobacco loyalty has never been easier. With technical support and service that is unmatched, our team will get you reporting in 30 days.
Proven Success
With over 2 years of experience, Patron Points leads the way in personalized offers. We have the highest redemption percentage in the industry and have seen continued growth with a 100% increase in the last year. We enable you to connect to your customers with value when, where and how they want it.
Switching Made Easy
Our team makes transitioning to a new provider as painless as possible. Whether looking to keep your current program or change it up, we have solutions for all your needs. With plenty of loyalty offer types, infrastructure to minimize down time, and a support team to help it all come together.
We go above and beyond Tier 4 to take loyalty to the next level.
Mobile Equals More Trips
Leveraging our mobile platform for your custom app makes engaging customers easier than ever before. Our mobile app is designed to immediately notify consumers of P+ offers when they qualify, which leads to 4X the visits.
4x
Trips
Increasing Customer Value
$4.60
Savings on
Average
With inflation and wage growth slowing, customers are looking for value. P+ offers additional value to your customers that helps them stay loyal to your store. Customers have saved an average of $4.60 visiting locations over 10 times in the 12 week period.
Multiple Offers? No Problem
We support the transition to other tobacco products while maintaining your customer base. Our mobile platform technology supports and engages customers with multiple offers, helping transition customers to smoke-free alternatives while still maintaining your relationship.
Tier Summary
Required | Tier Level | Description | Patron Points Solution |
|---|---|---|---|
Submit Altria Tobacco Operating Company (ATOC) Scan Data | All Tiers | Scan Data | |
Implement Age Validation Tech AVT | Tiers 2-4 | ||
Participate in ATOC Loyalty Programs | Tiers 2-4 | Tobacco Loyalty | |
Display ATOC Offers in #1 Position | Tier 3 and 4 | Tiers, Mobile App or formi™ | |
Send 3 Digital Communications Per Quarter | Tier 3 and 4 | Tiers | |
Participate in P+ | Tier 4 Only | Tiers | |
Demonstrate Capability to Deliver Digital Value | Tier 4 Only | P+ Loyalty |
