One-Stop Shopping Highlights - CSP Daily News
- Patron Points Marketing
- Aug 8
- 1 min read
In the CSP Daily News article How to Capitalize on One-Stop Shopping at Convenience Stores, there are several thoughtful insights into how to increase customer engagement both instore and online.
Here are the highlights:
- Getting customers in the door is step one, and with loyalty apps you can personalize your offers directly to your consumers who may not usually come inside when stopping to fuel
- 64% of consumers surveyed said they enter a convenience store nearly every time they stop to fuel their vehicle
-Embrace the power of social media as low cost way to reach your target consumer
-When advertising, highlight things consumers are already buying as opposed to what you'd like them to purchase
-Utilize all data available to you - your stores data, your loyalty data, and even data from other stores or national data. ALL of these numbers impact your store.
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