Optimizing Push Notifications for Engagement, Not Irritation

"By implementing a user-centric approach, retailers can leverage push notifications to drive engagement without alienating their customers"

In a recent article featured in EMA Journal, our President, Erik Ogren, and our Director of Operations, Heather Webb, discuss the importance of using mobile app notifications to your advantage, and how to not overwhelm your customers.

Notification Fatigue is real and we've all felt it. There are mobile apps on your phone that send you notifications everyday (sometimes even a few times a day), until eventually they get dismissed without even being read. Read the article to learn Erik and Heathers tips on how to be engaging without being a nuisance.