Patron Points is Ready NOW for Altria's new Tier 4

With the recent announcement of Altria Group Distribution Company’s (AGDC) 2026 Digital Trade Program, we know you are likely evaluating how your business can maximize profitability in the new system. We want you to know that as one of the only third-party providers currently capable of enabling Tier 4, Patron Points is ready today to support your digital strategy!

Our technology is established, fully operational, and ready for immediate implementation. For over two years, Patron Points has been at the forefront of enabling customers to offer P+ discounts directly to consumers. In fact, we have processed over $1 million in P+ offers this year alone, demonstrating our reliability, scalability and proven track record with this technology.

While we have been making progress, others have been trying to catch up. You may be hearing from others in the industry who claim to be in the process of developing the technology to meet AGDC's stringent requirements. However, many of these solutions have been "in development" for years and are still not ready for market. Your time is valuable, don’t waste it waiting on “coming soon.”

By partnering with Patron Points now, you can ensure you are fully prepared and ready to launch when the AGDC DTP program goes live this December. Better yet, you can start benefiting before December by offering P+ discounts as soon as you are qualified. Don't risk missing out on the highest tier of benefits by waiting for unproven solutions to materialize.