Additional Scan Data Analytics

Scan data analytics is a metric that records data whenever consumers make a purchase. When someone buys something using your POS (Point of Sale) system, the information is captured into a program and stored for analysis. This data includes information about each item sold in your store on a given day, the number of specific items sold, and the final sales price.

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With scan data recording, you can get a much clearer picture of what consumers want, and how you can make changes to increase your business. This data also helps you offer a variety of perks to customers including special rewards on things like gasoline and tobacco purchases. Patron Points offers scan data reporting to petroleum stations and convenience stores through several programs. If you’re interested in learning how to use this data to your advantage, make sure you contact us today to find out how we can help.