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PICK A TIER, WE HAVE YOU COVERED!
ALtRIA GROUP DISTRIBUTION COMPANY 2023 DIGITAL TRADE PROGRAM
PATRON POINTS TIER SERVICE CAPABILITY
Tier 1
• Altria Tobacco
Operating Company
(ATOC) Scan Data
Tier 2
• Tier 1 Requirements
• Retailer Digital Platform
for ATC's 21+
• Deliver Retail Digital
Coupons
• Unbranded
Communications in #1
Position
Tier 3
• Tier 1 & 2 Requirements
• Responsible Branded
Digital Advertising
Requirements
• Deliver ATV 21+ Value
to Specific Loyalty ID's
• Digital Advertisements
for ATOC Branded
Offers in the #1 Position
TIER 1 & TIER 2 INCENTIVES MET
(PER TRANSACTION POTENTIAL)
• Scan Data Incentive
• Consistent Loyalty ID Incentive (CID)
• Scan Data Maintenance Incentive
TIER 3 INCENTIVES MET
(PER TRANSACTION POTENTIAL)
• ATC 21+ Data Incentive
• Email Marketing Incentive
• Digital Data Submission Incentive
• EAIV Incentive
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