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ALtRIA GROUP DISTRIBUTION COMPANY 2022 DIGITAL TRADE PROGRAM

PATRON POINTS TIER SERVICE CAPABILITY

Tier 1

• Altria Tobacco

   Operating Company

   (ATOC) Scan Data

Tier 2

• Tier 1 Requirements

• Retailer Digital Platform 

   for ATC's 21+

• Deliver Retail Digital

   Coupons

• Unbranded

   Communications in #1

   Position

Tier 3

• Tier 1 & 2 Requirements

• Responsible Branded

   Digital Advertising   

   Requirements

• Deliver ATV 21+ Value

   to Specific Loyalty ID's

• Digital Advertisements

   for ATOC Branded

   Offers in the #1 Position

TIER 1 & TIER 2 INCENTIVES MET

(PER TRANSACTION POTENTIAL)

 • Scan Data Incentive

 • Consistent Loyalty ID Incentive (CID)

 • Scan Data Maintenance Incentive 

TIER 3 INCENTIVES MET

(PER TRANSACTION POTENTIAL)

 • ATC 21+ Data Incentive

 • Email Marketing Incentive

 • Digital Data Submission Incentive

 • EAIV Incentive

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